The work we take on, we take on seriously.
Four practices that share a method. Run by senior people who own outcomes — not handed off to an account manager after the kickoff.
Three principles, posted on the wall.
We don't separate strategy from execution.
If the team writing the deck isn't also the team running the account, the deck is fiction. Our practitioners do the work and own the result.
Every channel is graded on the same scale.
Revenue, qualified pipeline, retained customers. Channels that earn against those metrics scale. The rest get pruned.
We say no, often.
Most engagements that fail are engagements that should never have started. We turn down work where the fit is wrong — even when it costs us.
Three ways to engage. Posted, not negotiated.
We bill in CAD. Invoices are issued at the start of the month and payable net-15 by credit card, ACH, or wire. All fees are exclusive of applicable taxes (TPS/TVQ) and ad-platform spend, which is billed separately and at cost.
Diagnostic
A complete read on your acquisition system: account audit, attribution review, ICP and offer assessment, and a written 90-day plan.
- ·Two weeks, fixed scope
- ·Senior practitioner-led
- ·Credited toward Q1 if we proceed
Quarterly retainer
Full execution against the diagnostic plan. Senior practitioners on the account, weekly reporting tied to revenue, quarterly business reviews.
- ·Range based on scope and channels
- ·Ad spend billed at cost, separately
- ·30-day notice to pause or end
Project work
Defined-outcome projects: account rebuilds, conversion programs, BD program design, GTM launches.
- ·Single SOW, milestone-based
- ·50% on signing, 50% on delivery
- ·Most projects: 4–8 weeks
Pricing in Canadian dollars (CAD). All fees exclusive of TPS (5%) and TVQ (9.975%) where applicable. Ad-platform spend (Google Ads, Meta, LinkedIn, etc.) is billed at cost and pass-through. See Refund & Engagement Terms for cancellation, refund, and dispute policy.
Two weeks. One read on your acquisition.
Every engagement begins with a paid two-week diagnostic. If we're the wrong fit, we'll tell you. If we proceed, the fee is credited toward the first quarter.